Lloyd Pearson

Company:

Organization Description:

Legal directories and marketing consultant.

My focus is helping law firms to raise their profile among the range of organizations that rank, analyze, measure and write about lawyers – directories, rankings, listings, surveys, and awards – and related media and communications.

I formed Pearson Communications in 2008, and am based in the UK, but almost all of my work is international, and I have advised and represented 200 law firms and 2,000 lawyers in 100 countries, covering almost every market and practice area.

Clients range from global firms, international firms, and full-service national practices to specialist boutiques, sole practitioners, and start-up firms.

Biography:

I am uniquely placed in the market: I was a senior editor at a leading legal directory and have managed the directories in-house for top law firms in the U.S and U.K.

That experience has given me a a full-circle perspective and insight into the world of legal directories – vital in order to offer clients an effective consultancy service.

In the late 1990s I was part of the team that worked on the launch and development of Chambers Global, one of the leading international guidebooks.

Later I became editor of Chambers Global, worked extensively on the early editions of Chambers USA, and contributed to Chambers UK.

After leaving Chambers, I joined the leading international firm, Herbert Smith, in 2004. Based in London, I ran the press office, and worked on legal directories, communications, and media relations initiatives.

In 2006 I moved to White & Case in New York to manage the firm’s global directories program. Notably, I was the market’s first dedicated law firm directories manager. I wrote and managed hundreds of submissions covering the full range of legal directories, publications and surveys across the world.

After leaving White & Case, I spent six months working for Best Lawyers. I helped develop the Best Lawyers-US News Best Law Firms survey, and enhanced Best Lawyers’ relationships with law firms and the media in Europe following the company’s international expansion.

In 2008 I set up my consultancy to make the directories process smoother for law firms, and to help lawyers promote themselves to the growing number of legal rankings, listings, surveys and awards.

Lloyd Pearson

Title: Director

Address:
City: London
Country: England

Email: lloyd@pearsoncomms.com
Website: https://pearsoncomms.com/

Telephone:
44 1273 607 227

Practice Areas: Governance Human Resources Management Marketing Psychology Recruitment Project Management Strategy Training Technology Corporate Legal

Languages: English French German Italian Japanese Mandarin Portuguese Russian Spanish

Awards and Rankings:

Lawdragon has named me to its list of the world’s Top 100 Legal Consultants & Strategists for five consecutive years (2015-2020).

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