Directories
are online platforms that provide information about law firms, attorneys and
the legal profession.
What makes Global Legal Leaders stand above other directories for corporate and business firms?
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Increased
Visibility:
Law firm directories often have high
search engine rankings and are trusted sources of legal information. Being
listed in these directories can increase a law firm's online visibility, making
it easier for potential clients to find them.
The GLL Advantage: Only the recognized leading firms by state and country are included in
GLL. These elite firms are vetted by multiple directories. Network members are vetted
on joining and vetting continues every year.
Offices Coverage:
Firm have many offices:
The GLL Advantage:
The offices can be separately
included with specific descriptions of each office practice areas. The legal talent is of the highest quality. These are
accessible in RFPs. They are not easily accessible in other directories.
Credibility and
Trust: Being
included in reputable law firm directories can enhance a firm's credibility and
trustworthiness.
The GLL Advantage: Clients may be more inclined to trust
a firm that is listed in several well-known directories. These are the only
firms in GLL.
Contacts knowledgeable about firm: The contacts in directory can point corporate clients to the right experts.
The GLL Advantage: Contacts are the key to locating expertise. GLL has high management representatives (e.g. senior, managing partners) as contacts. Their responsibility is knowing the information about the entire firm.
Targeted Marketing: Many law firm directories allow firms
to specify their practice areas and specialties. This helps in targeting
potential clients who are specifically looking for legal services in those
areas.
The GLL Advantage: Contacts are responsible for a
comprehensive view of their firm, all offices and all practices. Contacts are
made directly and recorded on the dashboard of firms and potential clients.
Geographical Reach: Law firm directories often allow
firms to list their location and service areas. This can help attract clients
in specific geographical regions, especially if the directory is regional or
local.
The GLL Advantage: GLL covers country and all US states
and Canadian province. They can include branch offices of the elite firms.
Networking
Opportunities: Some
law firm directories also provide opportunities for networking with other legal
professionals.
The GLL Advantage: The firms can publish to GLL. Article
are recorded by state or country and by practice interests. This can lead to
referrals and collaboration on cases.
Reputation
Management: Being listed in law firm directories
can help a firm manage its online reputation. It allows the firm to present
accurate and consistent information about its services, lawyers, and contact
details.
The GLL Advantage: Information is always up to date
because firms control it in real time.
SEO Benefits: Being listed in reputable directories
can improve a law firm's search engine optimization (SEO). This can result in
higher search engine rankings and more organic traffic to the firm's website.
The GLL Advantage: Each firm has its own URL. The
potential number of users with RFP dashboards is essentially unlimited.
Competitive
Advantage: In competitive legal markets, being
listed in directories alongside other established firms can help a firm stand
out and compete effectively.
The GLL Advantage: Online real time comparison because each firm has a RFP
dashboard for receiving potential referrals. Each user can track referrals and
their responses on their user REF dashboard
Cost-Effective
Marketing: Compared
to some other forms of marketing and advertising, listing in law firm
directories is often cost-effective. Many directories offer free or low-cost
listings, making it an affordable way to promote a law practice.
The GLL Advantage: Listing of the headquarters office in
GLL is free. Offices can be added.
Analytics and
Insights: Some directories provide analytics and
insights about how often your listing is viewed, clicked, or contacted. This
data can help a firm assess the effectiveness of its directory listing.
The GLL Advantage: Each firm has a dashboard to monitor and respond to RFPs. Key
is that they actually know who is reviewing them.
Directories can list other service but tend to focus exclusively on law
firms:
The GLL
Advantage: GLL included the entire legal
and related professional experts and companies. This included ALSPs. These other services are
incorporated into the RFP forms.
Directories can “form” a relationship with user:
The GLL Advantage: Content like articles from firms appear on personal user profiles based upon interests in a location or practice.
GLL firms attract top lawyers from top schools.
The GLL Advantage: As the leading firms, GLL have access to students from the leading law schools.